I invested many Saturday afternoons and nights under the bright lights and screaming fans in this stadium playing the sport I loved so dearly.  I managed to leverage the sport of football to get me a Bachelors Degree in the field of Mass Communications at the Great University of Utah.  Nestled in the beautiful Wasatch Mountains of Salt Lake City, Utah, I became the textbook version of a true student-athlete in every sense of the word, student first, athlete second.  I must say that I indeed learned much in the classroom and on the football field and have also seen many parallels in business and life.

Ironically, my assigned job on the field then was to prevent the other man from scoring and winning the game.  It’s been several years since my last game on this field and in this stadium and much has changed about the stadium and about me too.  My job now is no longer “assigned” it’s “assumed” and the irony is that I no longer am tasked with preventing the other man from scoring and winning, I have now assumed the task of helping my fellowman to score and to WIN BIG!  The process of making the mental shift didn’t happen easily or on accident and it definitely didn’t happen over night, but it happened.  The process was intentional and on purpose for a purpose that’s greater than me.

I recall that the best players in my position on the football field were masterful at anticipating where the ball or the runner was heading and made the appropriate adjustments to be there when the ball or the runner arrived so that they could make an impact.  I’ve found this same characteristic and skill-set to also be true in business and life.  We must see clearly the trends of the market place and life and where we want to go and who we want to become in this life.  Then we must be willing to make the appropriate adjustments to be there to take advantage of the opportunities and become that which we seek to become in the days ahead.

Yes my friends, our actions or inactions today will directly affect our tomorrow for the better or not-so-better.  I’ve had some good times on the field of football preventing others from winning and now I’m having some GREAT times on the field of life helping others to WIN BIG!

I invite you today to cast your vision and your goals and dreams out in front of you once more and then take the appropriate actions to make them become reality.  It’s the fourth quarter and we’re down by two, so what are you prepared to do?  It’s not too late to make it GREAT so let’s choose to make it GREAT!   GO UTE’S !!!

www.CedricCrawford.com
www.MrBreadCrumb.com


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